Street and Yard

Street and Yard signs are most often associated with elections, but their uses extend far beyond the month of November. These signs are versatile, durable, and effective in keeping a brand fresh in the mind of a community. Considering many people don’t know who is running for office until they see the signs in the community, it is easy to imagine the impact it can have for businesses of many kinds.

One of the best parts of Street and Yard signs is how customizable they are. Different colors, fonts, and even shapes or sizes can be used to make the best, most impactful branding in plain view for the community. Even better, these signs are among the cheapest option for marketing efforts and are quick and easy to assemble. Since the signs are so sturdy, they can be placed virtually anywhere.

These signs make it easy to reach a large audience on a budget, reaching potentially more customers than a billboard at a fraction of the cost.

Tips for Street and Yard Signs

  • Single sided design. There are few, if any, ways to prominently display both sides of a yard sign, so it is important to keep all design elements on one side. A common mistake is to put contact information on the back of the sign where the audience can’t see it.
  • Bold colors. Having vibrant colors will immediately grab the attention of passersby and create more opportunity for a sales lead.
  • Keep it simple. Make it easy for the audience to understand what you are offering and how to get in touch, along with the name of the company. The less they need to work for the information, the more likely they are to follow up.
  • One or two colors. While vibrant colors catch the eye, too many colors create too much competition and overwhelm the casual onlooker.
  • Specific message. Stick to one promotion or product rather than trying to put everything your company offers on the sign. Use a message that will pique interest and show what you offer, such as a current promotion for an oil change at an auto shop.